Susan Nefzger PR Company

One of the least expensive and most efficient ways to keep your web site current and the search engines happy is to continually update your site with fresh information, and not just in the press room.  We can help you with pr and visibility raising your Search Engine placement rank higher by continually writing blogs and releases and placing them on news sites. www.susannefzgerpr.com.

In our experience working with companies trying to improve their web site experience, we find that only about 10 percent of their website gets updated on a frequent basis, and a majority of the time those updates are made in the press room area.

So one of the first recommendations we make is to get that press room working for them. Crank up the RSS feed and start syndicating. The  Syndicating Press Room.

Don’t expect people to remember to periodically come to your website and scan through the pages to see if there’s no new information. Since a syndicating press room is built on a blog platform, every time new information is posted into the press room, it syndicates through an RSS feed which pings the search engines and notifying feed subscribers of new content. So it serves a dual purpose of driving search visibility and notifying your followers of new content.

There have been instances of “pure bliss response” when our clients have let their press contacts know that they now have an RSS feed and will take them off the email distribution list. Making your press contacts happy and keeping them current goes a long way toward building and maintaining relationships.

This entry was posted on Monday, October 20th, 2008 at 4:28 pm and is filed under Latest News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.