Susan Nefzger PR Company

Here at Susan Nefzger PR & Web Marketing, we are always so happy to hear when people are interested in working SEO angles themselves.

Here’s Why:  You are the expert on what you do! You are able to “spin” your products in the right direction in social networks. This means you can take your business to a level we never could without your knowledge. We know where and how, but not WHAT. We only know what you have told us or what is on your site.

Here’s How: A great way to to do this yourself is to search for blogs and other social networks where you can post or interact by searching for your keywords in Google. Just start clicking! Click on the results and see where those take you. Do you find links to blogs on those sites? Are there links to other social media sites? Are they actually social networks themselves? Be sure you are documenting these places where your users (yes, your users, we were just searching for your keywords so they are your users) Susan Nefzger PR can use these to help you establish in these networks later.

Start:  Establishing yourself by interacting in other spaces. If you start a profile in there, keep your keywords in mind at all times. What can you tell them about you that will help other socialites in your networks trust you?

Once you find a blog/site to post on or interact in, be sure that you are helping users, not pitching or selling your business product or service. You are there to help and nothing more. This builds trust. Trust brings sales and referrals! It will sell itself once you become a trusted adviser.

Hanging out online is not just for youth anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube in record numbers! It’s a social phenomenon – the groundswell – that is creating a permanent shift in the way the world works, plays, lives, and thinks.

The numbers speak in volumes when it comes to social media growth:

• 25 percent of Americans report reading a blog regularly
• 44 percent participate in a social media network such as Facebook, MySpace or Twitter
• 132 million unique users can be found on Facebook, more than double since 2007
• 30 percent watch user generated video on sites such as YouTube
• 25 percent of online users read ratings and reviews
• 11 percent write ratings and reviews.

As search engine savvy, online PR guru’s team, Susan Nefzger PR Company, knows the tactics that work best in this industry.

Published in 2008 by the leading company in online research, “Groundswell” is the number one recommended book by SEO/SEM professionals. Authors Charlene Li and Josh Bernoff, lead analysts at Forrester Research, define the social media groundswell as “a social trend in which people use technologies to get the things they need from each other rather than traditional institutions like corporations.”

A revolution that we are implementing now with our clients to augment their existing marketing strategies. Please call us today at 561-632-9525/404-806-9667 or log on to http://www.susannefzgerpr.com

Not using social marketing? Might want to consider the newest information out about blogging, websites, search engine optimization and call Susan Nefzger PR Company for detailed info.  The latest information is touting social marketing as a viable tool for small businesses to consider adding to their toolkit.

Small businesses utilizing social marketing via their internet websites will double in the next year, according to projections by Access Markets International (AMI) Partners, Inc. Currently, there are about 300,000 small businesses engaged in social networking, which is 5% of the total number of small businesses in the U.S. AMI expects that number to reach 600,000 in the next 12 months.

“As social networking evolves, we can see the emergence of targeted offerings for business users,” says Nikki Lamba, New York-based analyst at AMI Partners. “In order to attract a greater share of Small Businessess, social networking services must provide customized services that Small Businessess can leverage in order to realize their business goals.”

Social media might be an increasingly attractive option for small businesses in their advertising and marketing efforts. The current economy has businesses scrambling for affordable marketing methods and social media is a possible option, depending on how its leveraged.

For more information regarding social marketing and how we can help build your marketing toolkit, call 561-632-9525 or 404-806-9667, or visit www.susannefzgerpr.com.